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Open Journalism Project:

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Better Student Journalism

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We pushed out the first version of the Open Journalism site in January. Our goal is for the + site to be a place to teach students what they should know about journalism + on the web. It should be fun too.

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Topics like mapping, security, command + line tools, and open source are + all concepts that should be made more accessible, and should be easily + understood at a basic level by all journalists. We’re focusing on students + because we know student journalism well, and we believe that teaching maturing + journalists about the web will provide them with an important lens to view + the world with. This is how we got to where we are now.

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Circa 2011

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In late 2011 I sat in the design room of our university’s student newsroom + with some of the other editors: Kate Hudson, Brent Rose, and Nicholas Maronese. + I was working as the photo editor then—something I loved doing. I was very + happy travelling and photographing people while listening to their stories.

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Photography was my lucky way of experiencing the many types of people + my generation seemed to avoid, as well as many the public spends too much + time discussing. One of my habits as a photographer was scouring sites + like Flickr to see how others could frame the world in ways I hadn’t previously + considered.

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topleftpixel.com
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I started discovering beautiful things the web could do with images: + things not possible with print. Just as every generation revolts against + walking in the previous generations shoes, I found myself questioning the + expectations that I came up against as a photo editor. In our newsroom + the expectations were built from an outdated information world. We were + expected to fill old shoes.

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So we sat in our student newsroom—not very happy with what we were doing. + Our weekly newspaper had remained essentially unchanged for 40+ years. + Each editorial position had the same requirement every year. The big change + happened in the 80s when the paper started using colour. We’d also stumbled + into having a website, but it was updated just once a week with the release + of the newspaper.

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Information had changed form, but the student newsroom hadn’t, and it + was becoming harder to romanticize the dusty newsprint smell coming from + the shoes we were handed down from previous generations of editors. It + was, we were told, all part of “becoming a journalist.”

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We don’t know what we don’t know

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We spent much of the rest of the school year asking “what should we be + doing in the newsroom?”, which mainly led us to ask “how do we use the + web to tell stories?” It was a straightforward question that led to many + more questions about the web: something we knew little about. Out in the + real world, traditional journalists were struggling to keep their jobs + in a dying print world. They wore the same design of shoes that we were + supposed to fill. Being pushed to repeat old, failing strategies and blocked + from trying something new scared us.

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We had questions, so we started doing some research. We talked with student + newsrooms in Canada and the United States, and filled too many Google Doc + files with notes. Looking at the notes now, they scream of fear. We annotated + our notes with naive solutions, often involving scrambled and immature + odysseys into the future of online journalism.

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There was a lot we didn’t know. We didn’t know how to build a mobile app. + We didn’t know if we should build a mobile app. + We didn’t know how to run a server. + We didn’t know where to go to find a server. + We didn’t know how the web worked. + We didn’t know how people used the web to read news. + We didn’t know what news should be on the web. + If news is just information, what does that even look like?

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We asked these questions to many students at other papers to get a consensus + of what had worked and what hadn’t. They reported similar questions and + fears about the web but followed with “print advertising is keeping us + afloat so we can’t abandon it”.

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In other words, we knew that we should be building a newer pair of shoes, + but we didn’t know what the function of the shoes should be.

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Common problems in student newsrooms (2011)

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Our questioning of other student journalists in 15 student newsrooms brought + up a few repeating issues.

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  • Lack of mentorship
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  • A news process that lacked consideration of the web
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  • No editor/position specific to the web
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  • Little exposure to many of the cool projects being put together by professional + newsrooms
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  • Lack of diverse skills within the newsroom. Writers made up 95% of the + personnel. Students with other skills were not sought because journalism + was seen as “a career with words.” The other 5% were designers, designing + words on computers, for print.
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  • Not enough discussion between the business side and web efforts
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From our 2011 research
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Common problems in student newsrooms (2013)

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Two years later, we went back and looked at what had changed. We talked + to a dozen more newsrooms and weren’t surprised by our findings.

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  • Still no mentorship or link to professional newsrooms building stories + for the web
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  • Very little control of website and technology
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  • The lack of exposure that student journalists have to interactive storytelling. + While some newsrooms are in touch with what’s happening with the web and + journalism, there still exists a huge gap between the student newsroom + and its professional counterpart
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  • No time in the current news development cycle for student newsrooms to + experiment with the web
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  • Lack of skill diversity (specifically coding, interaction design, and + statistics)
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  • Overly restricted access to student website technology. Changes are primarily + visual rather than functional.
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  • Significantly reduced print production of many papers
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  • Computers aren’t set up for experimenting with software and code, and + often locked down
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Newsrooms have traditionally been covered in copies of The New York Times + or Globe and Mail. Instead newsrooms should try spend at 20 minutes each + week going over the coolest/weirdest online storytelling in an effort to + expose each other to what is possible. “Hey, what has the New York Times R&D lab been up to this week?

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Instead of having computers that are locked down, try setting aside a + few office computers that allow students to play and “break”, or encourage + editors to buy their own Macbooks so they’re always able to practice with + code and new tools on their own.

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From all this we realized that changing a student newsroom is difficult. + It takes patience. It requires that the business and editorial departments + of the student newsroom be on the same (web)page. The shoes of the future + must be different from the shoes we were given.

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We need to rethink how long the new shoe design will be valid. It’s more + important that we focus on the process behind making footwear than on actually + creating a specific shoe. We shouldn’t be building a shoe to last 40 years. + Our footwear design process will allow us to change and adapt as technology + evolves. The media landscape will change, so having a newsroom that can + change with it will be critical.

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We are building a shoe machine, not a shoe. +

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A train or light at the end of the tunnel: are student newsrooms changing for the better?

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In our 2013 research we found that almost 50% of student newsrooms had + created roles specifically for the web. This sounds great, but is still problematic in its current state. +

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We designed many of these slides to help explain to ourselves what we were doing +
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When a newsroom decides to create a position for the web, it’s often with + the intent of having content flow steadily from writers onto the web. This + is a big improvement from just uploading stories to the web whenever there + is a print issue. However… +

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  1. The handoff +
    Problems arise because web editors are given roles that absolve the rest + of the editors from thinking about the web. All editors should be involved + in the process of story development for the web. While it’s a good idea + to have one specific editor manage the website, contributors and editors + should all play with and learn about the web. Instead of “can you make + a computer do XYZ for me?”, we should be saying “can you show me how to + make a computer do XYZ?”
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  3. Not just social media
    A + web editor could do much more than simply being in charge of the social + media accounts for the student paper. Their responsibility could include + teaching all other editors to be listening to what’s happening online. + The web editor can take advantage of live information to change how the + student newsroom reports news in real time.
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  5. Web (interactive) editor
    The + goal of having a web editor should be for someone to build and tell stories + that take full advantage of the web as their medium. Too often the web’s + interactivity is not considered when developing the story. The web then + ends up as a resting place for print words.
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Editors at newsrooms are still figuring out how to convince writers of + the benefit to having their content online. There’s still a stronger draw + to writers seeing their name in print than on the web. Showing writers + that their stories can be told in new ways to larger audiences is a convincing + argument that the web is a starting point for telling a story, not its + graveyard.

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When everyone in the newsroom approaches their website with the intention + of using it to explore the web as a medium, they all start to ask “what + is possible?” and “what can be done?” You can’t expect students to think + in terms of the web if it’s treated as a place for print words to hang + out on a web page.

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We’re OK with this problem, if we see newsrooms continue to take small + steps towards having all their editors involved in the stories for the + web.

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The current Open Journalism site was a few years in the making. This was + an original launch page we use in 2012
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What we know

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  • New process +
    Our rough research has told us newsrooms need to be reorganized. This + includes every part of the newsroom’s workflow: from where a story and + its information comes from, to thinking of every word, pixel, and interaction + the reader will have with your stories. If I was a photo editor that wanted + to re-think my process with digital tools in mind, I’d start by asking + “how are photo assignments processed and sent out?”, “how do we receive + images?”, “what formats do images need to be exported in?”, “what type + of screens will the images be viewed on?”, and “how are the designers getting + these images?” Making a student newsroom digital isn’t about producing + “digital manifestos”, it’s about being curious enough that you’ll want + to to continue experimenting with your process until you’ve found one that + fits your newsroom’s needs.
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  • More (remote) mentorship +
    Lack of mentorship is still a big problem. Google’s fellowship program is great. The fact that it + only caters to United States students isn’t. There are only a handful of + internships in Canada where students interested in journalism can get experience + writing code and building interactive stories. We’re OK with this for now, + as we expect internships and mentorship over the next 5 years between professional + newsrooms and student newsrooms will only increase. It’s worth noting that + some of that mentorship will likely be done remotely.
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  • Changing a newsroom culture +
    Skill diversity needs to change. We encourage every student newsroom we + talk to, to start building a partnership with their school’s Computer Science + department. It will take some work, but you’ll find there are many CS undergrads + that love playing with web technologies, and using data to tell stories. + Changing who is in the newsroom should be one of the first steps newsrooms + take to changing how they tell stories. The same goes with getting designers + who understand the wonderful interactive elements of the web and students + who love statistics and exploring data. Getting students who are amazing + at design, data, code, words, and images into one room is one of the coolest + experience I’ve had. Everyone benefits from a more diverse newsroom.
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What we don’t know

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  • Sharing curiosity for the web +
    We don’t know how to best teach students about the web. It’s not efficient + for us to teach coding classes. We do go into newsrooms and get them running + their first code exercises, but if someone wants to learn to program, we + can only provide the initial push and curiosity. We will be trying out + “labs” with a few schools next school year to hopefully get a better idea + of how to teach students about the web.
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  • Business +
    We don’t know how to convince the business side of student papers that + they should invest in the web. At the very least we’re able to explain + that having students graduate with their current skill set is painful in + the current job market.
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  • The future +
    We don’t know what journalism or the web will be like in 10 years, but + we can start encouraging students to keep an open mind about the skills + they’ll need. We’re less interested in preparing students for the current + newsroom climate, than we are in teaching students to have the ability + to learn new tools quickly as they come and go.
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Another slide from 2012 website
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What we’re trying to share with others

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  • A concise guide to building stories for the web +
    There are too many options to get started. We hope to provide an opinionated + guide that follows both our experiences, research, and observations from + trying to teach our peers.
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Student newsrooms don’t have investors to please. Student newsrooms can + change their website every week if they want to try a new design or interaction. + As long as students start treating the web as a different medium, and start + building stories around that idea, then we’ll know we’re moving forward.

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A note to professional news orgs

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We’re also asking professional newsrooms to be more open about their process + of developing stories for the web. You play a big part in this. This means + writing about it, and sharing code. We need to start building a bridge + between student journalism and professional newsrooms.

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This is a start

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We going to continue slowly growing the content on Open Journalism. We still consider this the beta version, + but expect to polish it, and beef up the content for a real launch at the + beginning of the summer.

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We expect to have more original tutorials as well as the beginnings of + what a curriculum may look like that a student newsroom can adopt to start + guiding their transition to become a web first newsroom. We’re also going + to be working with the Queen’s Journal and + The Ubysseynext school year to better understand how to make the student + newsroom a place for experimenting with telling stories on the web. If + this sound like a good idea in your newsroom, we’re still looking to add + 1 more school.

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We’re trying out some new shoes. And while they’re not self-lacing, and + smell a bit different, we feel lacing up a new pair of kicks can change + a lot.

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Let’s talk. Let’s listen. +

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We’re still in the early stages of what this project will look like, so if you want to help or have thoughts, let’s talk. +

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pippin@pippinlee.com +

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This isn’t supposed to be a + manifesto™© + we just think it’s pretty cool to share what we’ve learned so far, and hope you’ll do the same. We’re all in this together. +

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