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authorFiveFilters.org <[email protected]>2021-08-19 00:11:39 +0200
committerFiveFilters.org <[email protected]>2021-08-19 00:11:39 +0200
commite6a0ecad9ae98920358b43b3394b66ea977f583d (patch)
tree79c26b959dccda895f5587edf760c345adb75af0 /test
parent5b4c9aaac8cd9d46cf8bb2db9d3191b73ecf641d (diff)
Update tests for lazy-loaded images
https://github.com/mozilla/readability/commit/814f0a3884350b6f1adfdebb79ca3599e9806605
Diffstat (limited to 'test')
-rw-r--r--test/test-pages/citylab-1/expected-images.json5
-rw-r--r--test/test-pages/citylab-1/expected-metadata.json8
-rw-r--r--test/test-pages/citylab-1/expected.html105
-rw-r--r--test/test-pages/citylab-1/source.html683
-rw-r--r--test/test-pages/medicalnewstoday/expected-images.json2
-rw-r--r--test/test-pages/medicalnewstoday/expected.html2
-rw-r--r--test/test-pages/mozilla-1/expected-images.json2
-rw-r--r--test/test-pages/mozilla-1/expected.html2
-rw-r--r--test/test-pages/nytimes-3/expected-images.json7
-rw-r--r--test/test-pages/nytimes-3/expected.html10
-rw-r--r--test/test-pages/seattletimes-1/expected-images.json4
-rw-r--r--test/test-pages/seattletimes-1/expected-metadata.json8
-rw-r--r--test/test-pages/seattletimes-1/expected.html179
-rw-r--r--test/test-pages/seattletimes-1/source.html1659
14 files changed, 2666 insertions, 10 deletions
diff --git a/test/test-pages/citylab-1/expected-images.json b/test/test-pages/citylab-1/expected-images.json
new file mode 100644
index 0000000..cfaef1a
--- /dev/null
+++ b/test/test-pages/citylab-1/expected-images.json
@@ -0,0 +1,5 @@
+[
+ "https:\/\/cdn.citylab.com\/media\/img\/citylab\/2019\/04\/mr1\/facebook.jpg?1556645448",
+ "https:\/\/cdn.theatlantic.com\/assets\/media\/img\/posts\/2019\/04\/AP_8912060228\/cbd32b0e1.jpg",
+ "https:\/\/cdn.theatlantic.com\/assets\/media\/img\/posts\/2019\/04\/AP_945361213236\/888fdd750.jpg"
+] \ No newline at end of file
diff --git a/test/test-pages/citylab-1/expected-metadata.json b/test/test-pages/citylab-1/expected-metadata.json
new file mode 100644
index 0000000..6ec809e
--- /dev/null
+++ b/test/test-pages/citylab-1/expected-metadata.json
@@ -0,0 +1,8 @@
+{
+ "Author": "Sarah Archer",
+ "Direction": null,
+ "Excerpt": "The once-ubiquitous form of lighting was novel when it first emerged in the early 1900s, though it has since come to represent decline.",
+ "Image": "https:\/\/cdn.citylab.com\/media\/img\/citylab\/2019\/04\/mr1\/facebook.jpg?1556645448",
+ "Title": "The Modern Ambitions Behind Neon",
+ "SiteName": "CityLab"
+} \ No newline at end of file
diff --git a/test/test-pages/citylab-1/expected.html b/test/test-pages/citylab-1/expected.html
new file mode 100644
index 0000000..0fec8c9
--- /dev/null
+++ b/test/test-pages/citylab-1/expected.html
@@ -0,0 +1,105 @@
+<article itemscope="itemscope" itemtype="https://schema.org/NewsArticle" xmlns:xlink="http://www.w3.org/1999/xlink">
+ <meta itemprop="datePublished" content="2019-04-30T13:39:00-04:00">
+ <meta itemprop="dateModified" content="2019-04-30T13:40:00-04:00">
+ <meta itemprop="mainEntityOfPage" content="https://www.citylab.com/design/2019/04/neon-signage-20th-century-history/588400/">
+
+ <figure itemprop="image" itemscope="itemscope" itemtype="http://schema.org/ImageObject">
+ <picture><source srcset="https://cdn.citylab.com/media/img/citylab/2019/04/mr1/940.jpg?mod=1556645448" media="(min-width: 1024px)"> <source srcset="https://cdn.citylab.com/media/img/citylab/2019/04/mr1/lead_large.jpg?mod=1556645448" media="(min-width: 576px)"></picture>
+ <meta itemprop="height" content="128">
+ <meta itemprop="width" content="300">
+ <meta itemprop="url" content="https://cdn.citylab.com/media/img/citylab/2019/04/mr1/300.jpg?mod=1556645448"><picture><source srcset="https://cdn.citylab.com/media/img/citylab/2019/04/mr1/300.jpg?mod=1556645448" media="(max-width: 575px)"><img srcset="https://cdn.citylab.com/media/img/citylab/2019/04/mr1/300.jpg?mod=1556645448" alt itemprop="contentUrl" onload="performance.mark(&quot;citylab_lead_image_loaded&quot;)"></picture>
+ <figcaption>
+ <span itemprop="caption">The Moulin Rouge cabaret in Paris</span> <span itemprop="creator">Benoit Tessier/Reuters</span>
+ </figcaption>
+ </figure>
+
+ <h2 itemprop="description">
+ The once-ubiquitous form of lighting was novel when it first emerged in the early 1900s, though it has since come to represent decline.
+ </h2>
+
+ <section id="article-section-1">
+ <p>
+ In the summer of 1898, the Scottish chemist Sir William Ramsay made a discovery that would eventually give the Moulin Rouge in Paris, the Las Vegas Strip, and New York’s Times Square their perpetual nighttime glow. Using the boiling point of argon as a reference point, Ramsay and his colleague Morris W. Travers isolated three more noble gases and gave them evocative Greek names: neon, krypton, and xenon. In so doing, the scientists bestowed a label of permanent novelty on the most famous of the trio—neon, which translates as “new.” This discovery was the foundation on which the French engineer Georges Claude crafted a new form of illumination over the next decade. He designed glass tubes in which neon gas could be trapped, then electrified, to create a light that glowed reliably for more than 1,000 hours.
+ </p>
+ <p>
+ In the 2012 book <em>L’être et le Néon</em>, <a href="https://mitpress.mit.edu/books/being-and-neonness-translation-and-content-revised-augmented-and-updated-edition-luis-de-miranda">which has been newly translated into English by Michael Wells</a>, the philosopher Luis de Miranda weaves a history of neon lighting as both artifact and metaphor. <em>Being and Neonness</em>, as the book is called in its English edition, isn’t a typical material history. There are no photographs. Even de Miranda’s own example of a neon deli sign spotted in Paris is re-created typographically, with text in all caps and dashes forming the border of the sign, as one might attempt on Twitter. Fans of Miami Beach’s restored Art Deco hotels and California’s bowling alleys might be disappointed by the lack of glossy historical images. Nonetheless, de Miranda makes a convincing case for neon as a symbol of the grand modern ambitions of the 20th century.
+ </p>
+
+ <p>
+ De Miranda beautifully evokes the notion of neon lighting as an icon of the 1900s in his introduction: “When we hear the word <em>neon</em>, an image pops into our heads: a combination of light, colors, symbols, and glass. This image is itself a mood. It carries an atmosphere. It speaks … of the essence of cities, of the poetry of nights, of the 20th century.” When neon lights debuted in Europe, they seemed dazzlingly futuristic. But their husky physicality started becoming obsolete by the 1960s, thanks in part to the widespread use of plastic for fluorescent signs. Neon signs exist today, though they’ve been eclipsed by newer technologies such as digital billboards, and they remain charmingly analog: Signs must be made by hand because there’s no cost-effective way to mass-produce them.
+ </p>
+ <p>
+ In the 1910s, neon started being used for cosmopolitan flash in Paris at precisely the time and place where the first great modernist works were being created. De Miranda’s recounting of the ingenuity emerging from the French capital a century ago is thrilling to contemplate: the cubist art of Pablo Picasso, the radically deconstructed fashions of Coco Chanel, the stream-of-consciousness poetry of Gertrude Stein, and the genre-defying music of Claude Debussy—all of which heralded a new age of culture for Europe and for the world.
+ </p>
+ </section>
+
+ <section id="article-section-2">
+ <p>
+ Amid this artistic groundswell, Georges Claude premiered his neon lights at the <a href="https://www.mondial-paris.com/en/visiteur/auto">Paris Motor Show</a> in December 1910, captivating visitors with 40-foot-tall tubes affixed to the building’s exterior. The lights shone orange-red because neon, by itself, produces that color. <em>Neon lighting</em> is a catchall term that describes the technology of glass tubing that contains gas or chemicals that glow when electrified. For example, neon fabricators use carbon dioxide to make white, and mercury to make blue. Claude acknowledged at the time that neon didn’t produce the ideal color for a standard light bulb and insisted that it posed no commercial threat to incandescent bulbs.
+ </p>
+ <p>
+ Of course, the very quality that made neon fixtures a poor choice for interior lighting made them perfect for signs, de Miranda notes. The first of the neon signs was switched on in 1912, advertising a barbershop on Paris’s Boulevard Montmartre, and eventually they were adopted by cinemas and nightclubs. While Claude had a monopoly on neon lighting throughout the 1920s, the leaking of trade secrets and the expiration of a series of patents broke his hold on the rapidly expanding technology.
+ </p>
+ </section>
+
+ <section id="article-section-3">
+ <p>
+ In the following decades, neon’s nonstop glow and vibrant colors turned ordinary buildings and surfaces into 24/7 billboards for businesses, large and small, that wanted to convey a sense of always being open. The first examples of neon in the United States debuted in Los Angeles, where the Packard Motor Car Company commissioned two large blue-and-orange <span>Packard</span> signs that literally stopped traffic because they distracted motorists. The lighting also featured heavily at the Chicago Century of Progress Exposition in 1933 and at the 1939 World’s Fair in New York. At the latter event, a massive neon sign reading <span>Futurama</span> lit the way to a General Motors exhibition that heralded “The World of Tomorrow.”
+ </p>
+ <figure>
+ <picture><img alt data-srcset="https://cdn.theatlantic.com/assets/media/img/posts/2019/04/AP_8912060228/cbd32b0e1.jpg" src="https://cdn.theatlantic.com/assets/media/img/posts/2019/04/AP_8912060228/cbd32b0e1.jpg"></picture>
+ <figcaption>
+ Workers remove a hammer and sickle from a neon sign that reads “Glory to Communism,” visible on the roof of the Communist-run electricity-board headquarters in Czechoslovakia in 1989. (AP)
+ </figcaption>
+ </figure>
+ <p>
+ De Miranda points out that businesses weren’t alone in embracing neon’s ability to spread messages effectively. By the middle of the century, the lighting was being adopted for more political purposes. “In the 1960s, the Soviets deployed a vast ‘neonization’ of the Eastern bloc capitals to emulate capitalist metropolises,” de Miranda writes. “Because consumer shops were rare in the Polish capital [of Warsaw], they did not hesitate to illuminate the façades of public buildings.” In other words, as opposed to the sole use of the more obvious forms of propaganda via posters or slogans, the mass introduction of neon lighting was a way of getting citizens of Communist cities to see their surroundings with the pizzazz and nighttime glamour of major Western capitals.
+ </p>
+ </section>
+
+ <section id="article-section-4">
+ <p>
+ Neon, around this time, began to be phased out, thanks to cheaper and less labor-intensive alternatives. In addition, the global economic downturn of the 1970s yielded a landscape in which older, flickering neon signs, which perhaps their owners couldn’t afford to fix or replace, came to look like symbols of decline. Where such signs were once sophisticated and novel, they now seemed dated and even seedy.
+ </p>
+ <section>
+ <h2>
+ Cities are changing fast. Keep up with the <b>CityLab Daily</b> newsletter.
+ </h2><label for="promo-email-input-email">The best way to follow issues you care about.</label>
+
+ </section>
+ <p>
+ De Miranda understands this evolution by zooming out and looking at the 1900s as the “neon century.” The author draws a parallel between the physical form of neon lights, which again are essentially containers for electrified gases, and that of a glass capsule—suggesting they are a kind of message in a bottle from a time before the First World War. “Since then, [neon lights] have witnessed all the transformations that have created the world we live in,” de Miranda writes. “Today, they sometimes seem to maintain a hybrid status, somewhere between junkyards and museums, not unlike European capitals themselves.”
+ </p>
+ <figure>
+ <picture><img alt data-srcset="https://cdn.theatlantic.com/assets/media/img/posts/2019/04/AP_945361213236/888fdd750.jpg" src="https://cdn.theatlantic.com/assets/media/img/posts/2019/04/AP_945361213236/888fdd750.jpg"></picture>
+ <figcaption>
+ Martin Wartman, a student at Northern Kentucky University, works on a neon sign at the Neonworks of Cincinnati workshop connected to the American Sign Museum, in 2016. (John Minchillo / AP)
+ </figcaption>
+ </figure>
+ <p>
+ Another mark of neon’s hybridity: Its obsolescence started just as some contemporary artists began using the lights in their sculptures. Bruce Nauman’s 1968 work <em><a href="https://www.stedelijk.nl/en/collection/1097-bruce-nauman-my-name-as-though-it-were-written-on-the-surface-of-the-moon">My Name as Though It Were Written on the Surface of the Moon</a></em> poked fun at the space race—another symbol of 20th-century technological innovation whose moment has passed. The piece uses blue “neon” letters (mercury, actually) to spell out the name “bruce” in lowercase cursive, with each character repeated several times as if to convey a person speaking slowly in outer space. The British artist Tracey Emin has made <a href="https://www.artsy.net/collection/tracey-emin-neon-sculptures-and-prints">sculptures</a> that resemble neon Valentine’s Day candies: They read as garish and sentimental confections with pink, heart-shaped frames that surround blue text fragments. Drawing on the nostalgia-inducing quality of neon, the sculptures’ messages are redolent of old-fashioned movie dialogue, with titles such as “You Loved Me Like a Distant Star” and “The Kiss Was Beautiful.”
+ </p>
+ <p>
+ Seeing neon lighting tamed in the context of a gallery display fits comfortably with de Miranda’s notion that neon technology is like a time capsule from another age. In museums, works of neon art and design coexist with objects that were ahead of their own time in years past—a poignant fate for a technology that made its name advertising “The World of Tomorrow.” Yet today neon is also experiencing a kind of craft revival. The fact that it can’t be mass-produced has made its fabrication something akin to a cherished artisanal technique. Bars and restaurants hire firms such as Let There Be Neon in Manhattan, or <a href="https://www.instagram.com/theneonqueen/">the L.A.-based master neon artist Lisa Schulte</a>, to create custom signs and works of art. Neon’s story even continues to glow from inside museums such as California’s <a href="https://www.neonmona.org/">Museum of Neon Art</a> and the Neon Museum in Las Vegas. If it can still be a vital medium for artists and designers working today, “neonness” need not only be trapped in the past. It might also capture the mysterious glow of the near future—just as it did a century ago.
+ </p>
+ <p>
+ <em>This article originally appeared on <a href="https://www.theatlantic.com/entertainment/archive/2019/04/being-and-neonness-neon-lights-symbol-20th-century/588184/">The Atlantic</a>.</em>
+ </p>
+ </section>
+ <section data-include="css:https://cdn.citylab.com/static/a/frontend/dist/citylab/css/components/author-article.cf4e8e0b143f.css">
+ <h4>
+ About the Author
+ </h4>
+ <section itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person">
+ <div>
+ <h5 itemprop="name">
+ <a href="https://www.citylab.com/authors/sarah-archer/">Sarah Archer</a>
+ </h5>
+
+ <p itemprop="description">
+ <a href="https://www.citylab.com/authors/sarah-archer/" data-omni-click="inherit">Sarah Archer</a> is the author of <em>The Midcentury Kitchen</em>.
+ </p>
+ </div>
+ </section>
+ </section>
+ </article> \ No newline at end of file
diff --git a/test/test-pages/citylab-1/source.html b/test/test-pages/citylab-1/source.html
new file mode 100644
index 0000000..7102061
--- /dev/null
+++ b/test/test-pages/citylab-1/source.html
@@ -0,0 +1,683 @@
+<!DOCTYPE html>
+<html lang="en" class="no-js" xmlns="http://www.w3.org/1999/xhtml" xml:lang="en">
+ <head>
+ <meta charset="utf-8" />
+ <meta http-equiv="X-UA-Compatible" content="IE=edge" />
+ <title>
+ A Brief History of Neon Signage - CityLab
+ </title>
+ <link rel="preload" as="font" crossorigin="" type="font/woff2" href="https://cdn.citylab.com/static/a/frontend/dist/citylab/fonts/PFDINTextCondPro-Bold.087e7099415d.woff2" onload="performance.mark(&quot;citylab_pfdintextcondpro_loaded&quot;)" />
+ <link rel="preload" as="font" crossorigin="" type="font/woff2" href="https://cdn.citylab.com/static/a/frontend/dist/citylab/fonts/DalaFloda-Bold.e4a83f9528a6.woff2" onload="performance.mark(&quot;citylab_dala_loaded&quot;)" />
+ <style>
+ <![CDATA[
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+ <figcaption class="c-lead-image__credit">
+ <span class="c-lead-image__caption" itemprop="caption">The Moulin Rouge cabaret in Paris</span> <span class="c-lead-image__attribution" itemprop="creator">Benoit Tessier/Reuters</span>
+ </figcaption>
+ </figure>
+ <div class="l-article__meta">
+ <h1 class="l-article__hed" itemprop="headline">
+ Why Neon Is the Ultimate Symbol of the 20th Century
+ </h1>
+ <div class="c-byline c-byline--article__hed">
+ <ol class="c-meta__byline c-meta__byline--article__hed">
+ <li class="c-meta__author">
+ <span><a class="c-byline__link c-byline__link--article__hed" href="https://www.citylab.com/authors/sarah-archer/">Sarah Archer</a></span>
+ </li>
+ </ol><span><time class="c-byline__time c-byline__time--article__hed">1:39 PM ET</time></span>
+ </div>
+ </div>
+ <h2 class="l-article__dek o-small-container" itemprop="description">
+ The once-ubiquitous form of lighting was novel when it first emerged in the early 1900s, though it has since come to represent decline.
+ </h2>
+ <section class="c-tmp-share-sponsored-container o-small-container js-action-bar-active">
+ <div class="c-share c-share--">
+ <ul class="c-share__list">
+ <li class="c-share__item">
+ <a class="c-btn c-btn--share c-btn--facebook c-share__link" href="#" role="button" data-share="facebook"><svg class="c-icon c-icon--share" viewbox="0 0 16 16">
+ <use xlink:href="#icon-facebook"></use></svg> <span class="c-btn__share-label">Share</span></a>
+ </li>
+ <li class="c-share__item">
+ <a class="c-btn c-btn--share c-btn--twitter c-share__link" href="#" role="button" data-share="twitter" data-share-title="The Modern Ambitions Behind Neon"><svg class="c-icon c-icon--share" viewbox="0 0 16 16">
+ <use xlink:href="#icon-twitter"></use></svg> <span class="c-btn__share-label">Tweet</span></a>
+ </li>
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+ <ul class="c-more">
+ <li class="c-more__item">
+ <a class="c-more__link c-share__link" href="#" data-share="linkedin">LinkedIn</a>
+ </li>
+ <li class="c-more__item">
+ <a class="c-more__link" href="mailto:?subject=Why%20Neon%20Is%20the%20Ultimate%20Symbol%20of%20the%2020th%20Century&amp;body=The%20once-ubiquitous%20form%20of%20lighting%20was%20novel%20when%20it%20first%20emerged%20in%20the%20early%201900s,%20though%20it%20has%20since%20come%20to%20represent%20decline.%0D%0A%20%0ARead%20More:%0Ahttps://www.citylab.com/design/2019/04/neon-signage-20th-century-history/588400/">Email</a>
+ </li>
+ <li class="c-more__item">
+ <a class="c-more__link c-share__link--print" href="#">Print</a>
+ </li>
+ </ul>
+ </li>
+ </ul>
+ </div>
+ </section>
+ <section class="s-article__section o-small-container" id="article-section-1">
+ <p>
+ In the summer of 1898, the Scottish chemist Sir William Ramsay made a discovery that would eventually give the Moulin Rouge in Paris, the Las Vegas Strip, and New York’s Times Square their perpetual nighttime glow. Using the boiling point of argon as a reference point, Ramsay and his colleague Morris W. Travers isolated three more noble gases and gave them evocative Greek names: neon, krypton, and xenon. In so doing, the scientists bestowed a label of permanent novelty on the most famous of the trio—neon, which translates as “new.” This discovery was the foundation on which the French engineer Georges Claude crafted a new form of illumination over the next decade. He designed glass tubes in which neon gas could be trapped, then electrified, to create a light that glowed reliably for more than 1,000 hours.
+ </p>
+ <p>
+ In the 2012 book <em>L’être et le Néon</em>, <a href="https://mitpress.mit.edu/books/being-and-neonness-translation-and-content-revised-augmented-and-updated-edition-luis-de-miranda">which has been newly translated into English by Michael Wells</a>, the philosopher Luis de Miranda weaves a history of neon lighting as both artifact and metaphor. <em>Being and Neonness</em>, as the book is called in its English edition, isn’t a typical material history. There are no photographs. Even de Miranda’s own example of a neon deli sign spotted in Paris is re-created typographically, with text in all caps and dashes forming the border of the sign, as one might attempt on Twitter. Fans of Miami Beach’s restored Art Deco hotels and California’s bowling alleys might be disappointed by the lack of glossy historical images. Nonetheless, de Miranda makes a convincing case for neon as a symbol of the grand modern ambitions of the 20th century.
+ </p>
+ <aside class="pullquote instapaper_ignore">
+ The very quality that made neon fixtures a poor choice for interior lighting made them perfect for signs.
+ </aside>
+ <p>
+ De Miranda beautifully evokes the notion of neon lighting as an icon of the 1900s in his introduction: “When we hear the word <em>neon</em>, an image pops into our heads: a combination of light, colors, symbols, and glass. This image is itself a mood. It carries an atmosphere. It speaks … of the essence of cities, of the poetry of nights, of the 20th century.” When neon lights debuted in Europe, they seemed dazzlingly futuristic. But their husky physicality started becoming obsolete by the 1960s, thanks in part to the widespread use of plastic for fluorescent signs. Neon signs exist today, though they’ve been eclipsed by newer technologies such as digital billboards, and they remain charmingly analog: Signs must be made by hand because there’s no cost-effective way to mass-produce them.
+ </p>
+ <p>
+ In the 1910s, neon started being used for cosmopolitan flash in Paris at precisely the time and place where the first great modernist works were being created. De Miranda’s recounting of the ingenuity emerging from the French capital a century ago is thrilling to contemplate: the cubist art of Pablo Picasso, the radically deconstructed fashions of Coco Chanel, the stream-of-consciousness poetry of Gertrude Stein, and the genre-defying music of Claude Debussy—all of which heralded a new age of culture for Europe and for the world.
+ </p>
+ </section>
+ <aside class="c-related-content u-full-width u-lazy lazyload" data-include="css:https://cdn.citylab.com/static/a/frontend/dist/citylab/css/components/related-content.a8ad49998034.css">
+ <h4 class="c-related-content__title">
+ Recommended
+ </h4>
+ <div class="c-related-content__container">
+ <ul class="c-related-content__list">
+ <li class="c-related-content__item">
+ <a class="c-related-content__image" href="https://www.citylab.com/design/2014/07/remembering-pittsburghs-most-mesmerizing-sign/374553/"><picture><img class="c-related-content__img u-lazy lazyload" data-srcset="https://cdn.citylab.com/media/img/citylab/2014/07/ws1/144x144.jpg?mod=1494541269" alt="" /><noscript><img class="c-related-content__img" src="https://cdn.citylab.com/media/img/citylab/2014/07/ws1/144x144.jpg?mod=1494541269" alt="" /></noscript></picture></a>
+ <div class="c-related-content__content">
+ <h5 class="c-related-content__hed">
+ <a class="c-related-content__link" href="https://www.citylab.com/design/2014/07/remembering-pittsburghs-most-mesmerizing-sign/374553/">Remembering Pittsburgh's Most Mesmerizing Sign</a>
+ </h5>
+ <div class="c-byline c-byline--related-content">
+ <ol class="c-meta__byline c-meta__byline--related-content">
+ <li class="c-meta__author">
+ <span><a class="c-byline__link c-byline__link--related-content" href="https://www.citylab.com/authors/mark-byrnes/">Mark Byrnes</a></span>
+ </li>
+ </ol><span><time class="c-byline__time c-byline__time--related-content">Jul 17, 2014</time></span>
+ </div>
+ </div>
+ </li>
+ <li class="c-related-content__item">
+ <a class="c-related-content__image" href="https://www.citylab.com/life/2018/03/navigator-long-llive-the-deadmalls/555203/"><picture><img class="c-related-content__img u-lazy lazyload" data-srcset="https://cdn.citylab.com/media/img/citylab/2018/03/Screen_Shot_2018_03_09_at_5.22.15_PM/144x144.png?mod=1520634210" alt="" /><noscript><img class="c-related-content__img" src="https://cdn.citylab.com/media/img/citylab/2018/03/Screen_Shot_2018_03_09_at_5.22.15_PM/144x144.png?mod=1520634210" alt="" /></noscript></picture></a>
+ <div class="c-related-content__content">
+ <h5 class="c-related-content__hed">
+ <a class="c-related-content__link" href="https://www.citylab.com/life/2018/03/navigator-long-llive-the-deadmalls/555203/">Navigator: Ode To The Dead Mall</a>
+ </h5>
+ <div class="c-byline c-byline--related-content">
+ <ol class="c-meta__byline c-meta__byline--related-content">
+ <li class="c-meta__author">
+ <span><a class="c-byline__link c-byline__link--related-content" href="https://www.citylab.com/authors/tanvi-misra/">Tanvi Misra</a></span>
+ </li>
+ </ol><span><time class="c-byline__time c-byline__time--related-content">Mar 9, 2018</time></span>
+ </div>
+ </div>
+ </li>
+ <li class="c-related-content__item">
+ <a class="c-related-content__image" href="https://www.citylab.com/life/2017/08/art-of-making-a-neon-sign/537618/"><picture><img class="c-related-content__img u-lazy lazyload" data-srcset="https://cdn.citylab.com/media/img/citylab/2017/08/Screen_Shot_2017_08_22_at_6.42.43_PM/144x144.png?mod=1503441831" alt="" /><noscript><img class="c-related-content__img" src="https://cdn.citylab.com/media/img/citylab/2017/08/Screen_Shot_2017_08_22_at_6.42.43_PM/144x144.png?mod=1503441831" alt="" /></noscript></picture></a>
+ <div class="c-related-content__content">
+ <h5 class="c-related-content__hed">
+ <a class="c-related-content__link" href="https://www.citylab.com/life/2017/08/art-of-making-a-neon-sign/537618/">The Twists and Turns of Making a Neon Sign</a>
+ </h5>
+ <div class="c-byline c-byline--related-content">
+ <ol class="c-meta__byline c-meta__byline--related-content">
+ <li class="c-meta__author">
+ <span><a class="c-byline__link c-byline__link--related-content" href="https://www.citylab.com/authors/linda-poon/">Linda Poon</a></span>
+ </li>
+ </ol><span><time class="c-byline__time c-byline__time--related-content">Aug 23, 2017</time></span>
+ </div>
+ </div>
+ </li>
+ </ul>
+ </div>
+ </aside>
+ <section class="s-article__section o-small-container" id="article-section-2">
+ <p>
+ Amid this artistic groundswell, Georges Claude premiered his neon lights at the <a href="https://www.mondial-paris.com/en/visiteur/auto">Paris Motor Show</a> in December 1910, captivating visitors with 40-foot-tall tubes affixed to the building’s exterior. The lights shone orange-red because neon, by itself, produces that color. <em>Neon lighting</em> is a catchall term that describes the technology of glass tubing that contains gas or chemicals that glow when electrified. For example, neon fabricators use carbon dioxide to make white, and mercury to make blue. Claude acknowledged at the time that neon didn’t produce the ideal color for a standard light bulb and insisted that it posed no commercial threat to incandescent bulbs.
+ </p>
+ <p>
+ Of course, the very quality that made neon fixtures a poor choice for interior lighting made them perfect for signs, de Miranda notes. The first of the neon signs was switched on in 1912, advertising a barbershop on Paris’s Boulevard Montmartre, and eventually they were adopted by cinemas and nightclubs. While Claude had a monopoly on neon lighting throughout the 1920s, the leaking of trade secrets and the expiration of a series of patents broke his hold on the rapidly expanding technology.
+ </p>
+ </section>
+ <div class="ad-box-wrapper" data-pos="box"></div>
+ <section class="s-article__section o-small-container" id="article-section-3">
+ <p>
+ In the following decades, neon’s nonstop glow and vibrant colors turned ordinary buildings and surfaces into 24/7 billboards for businesses, large and small, that wanted to convey a sense of always being open. The first examples of neon in the United States debuted in Los Angeles, where the Packard Motor Car Company commissioned two large blue-and-orange <span class="smallcaps">Packard</span> signs that literally stopped traffic because they distracted motorists. The lighting also featured heavily at the Chicago Century of Progress Exposition in 1933 and at the 1939 World’s Fair in New York. At the latter event, a massive neon sign reading <span class="smallcaps">Futurama</span> lit the way to a General Motors exhibition that heralded “The World of Tomorrow.”
+ </p>
+ <figure style="max-width: 620.0px;">
+ <picture style="display: block; position:relative; width:100%; height:0; overflow:hidden; padding-bottom:66.4516129032%;"><img alt="" data-srcset="https://cdn.theatlantic.com/assets/media/img/posts/2019/04/AP_8912060228/cbd32b0e1.jpg" class="lazyload" style="position:absolute; width:100%; height:100%; top:0; left:0; border:0;" /></picture>
+ <figcaption class="caption">
+ Workers remove a hammer and sickle from a neon sign that reads “Glory to Communism,” visible on the roof of the Communist-run electricity-board headquarters in Czechoslovakia in 1989. (AP)
+ </figcaption>
+ </figure>
+ <p>
+ De Miranda points out that businesses weren’t alone in embracing neon’s ability to spread messages effectively. By the middle of the century, the lighting was being adopted for more political purposes. “In the 1960s, the Soviets deployed a vast ‘neonization’ of the Eastern bloc capitals to emulate capitalist metropolises,” de Miranda writes. “Because consumer shops were rare in the Polish capital [of Warsaw], they did not hesitate to illuminate the façades of public buildings.” In other words, as opposed to the sole use of the more obvious forms of propaganda via posters or slogans, the mass introduction of neon lighting was a way of getting citizens of Communist cities to see their surroundings with the pizzazz and nighttime glamour of major Western capitals.
+ </p>
+ </section>
+ <div class="ad-box-wrapper" data-pos="box"></div>
+ <section class="s-article__section o-small-container" id="article-section-4">
+ <p>
+ Neon, around this time, began to be phased out, thanks to cheaper and less labor-intensive alternatives. In addition, the global economic downturn of the 1970s yielded a landscape in which older, flickering neon signs, which perhaps their owners couldn’t afford to fix or replace, came to look like symbols of decline. Where such signs were once sophisticated and novel, they now seemed dated and even seedy.
+ </p>
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+ De Miranda understands this evolution by zooming out and looking at the 1900s as the “neon century.” The author draws a parallel between the physical form of neon lights, which again are essentially containers for electrified gases, and that of a glass capsule—suggesting they are a kind of message in a bottle from a time before the First World War. “Since then, [neon lights] have witnessed all the transformations that have created the world we live in,” de Miranda writes. “Today, they sometimes seem to maintain a hybrid status, somewhere between junkyards and museums, not unlike European capitals themselves.”
+ </p>
+ <figure style="max-width: 620.0px;">
+ <picture style="display: block; position:relative; width:100%; height:0; overflow:hidden; padding-bottom:66.6129032258%;"><img alt="" data-srcset="https://cdn.theatlantic.com/assets/media/img/posts/2019/04/AP_945361213236/888fdd750.jpg" class="lazyload" style="position:absolute; width:100%; height:100%; top:0; left:0; border:0;" /></picture>
+ <figcaption class="caption">
+ Martin Wartman, a student at Northern Kentucky University, works on a neon sign at the Neonworks of Cincinnati workshop connected to the American Sign Museum, in 2016. (John Minchillo / AP)
+ </figcaption>
+ </figure>
+ <p>
+ Another mark of neon’s hybridity: Its obsolescence started just as some contemporary artists began using the lights in their sculptures. Bruce Nauman’s 1968 work <em><a href="https://www.stedelijk.nl/en/collection/1097-bruce-nauman-my-name-as-though-it-were-written-on-the-surface-of-the-moon">My Name as Though It Were Written on the Surface of the Moon</a></em> poked fun at the space race—another symbol of 20th-century technological innovation whose moment has passed. The piece uses blue “neon” letters (mercury, actually) to spell out the name “bruce” in lowercase cursive, with each character repeated several times as if to convey a person speaking slowly in outer space. The British artist Tracey Emin has made <a href="https://www.artsy.net/collection/tracey-emin-neon-sculptures-and-prints">sculptures</a> that resemble neon Valentine’s Day candies: They read as garish and sentimental confections with pink, heart-shaped frames that surround blue text fragments. Drawing on the nostalgia-inducing quality of neon, the sculptures’ messages are redolent of old-fashioned movie dialogue, with titles such as “You Loved Me Like a Distant Star” and “The Kiss Was Beautiful.”
+ </p>
+ <p>
+ Seeing neon lighting tamed in the context of a gallery display fits comfortably with de Miranda’s notion that neon technology is like a time capsule from another age. In museums, works of neon art and design coexist with objects that were ahead of their own time in years past—a poignant fate for a technology that made its name advertising “The World of Tomorrow.” Yet today neon is also experiencing a kind of craft revival. The fact that it can’t be mass-produced has made its fabrication something akin to a cherished artisanal technique. Bars and restaurants hire firms such as Let There Be Neon in Manhattan, or <a href="https://www.instagram.com/theneonqueen/">the L.A.-based master neon artist Lisa Schulte</a>, to create custom signs and works of art. Neon’s story even continues to glow from inside museums such as California’s <a href="https://www.neonmona.org/">Museum of Neon Art</a> and the Neon Museum in Las Vegas. If it can still be a vital medium for artists and designers working today, “neonness” need not only be trapped in the past. It might also capture the mysterious glow of the near future—just as it did a century ago.
+ </p>
+ <p>
+ <em>This article originally appeared on <a href="https://www.theatlantic.com/entertainment/archive/2019/04/being-and-neonness-neon-lights-symbol-20th-century/588184/">The Atlantic</a>.</em>
+ </p>
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+ </h3>
+ <p class="c-article-most-popular__dek">
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+ </p>
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+ </div>
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+ </h3>
+ <p class="c-article-most-popular__dek">
+ Using technology currently in development, AC units in skyscrapers and homes could get turned into machines that pull carbon dioxide out of the atmosphere.
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+ </h3>
+ <p class="c-article-most-popular__dek">
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+ </h3>
+ <p class="c-article-most-popular__dek">
+ To reimagine its largest public space, the Swiss city of Lausanne organized a citywide consultation and workshop that asked: Just who is the public?
+ </p>
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diff --git a/test/test-pages/medicalnewstoday/expected-images.json b/test/test-pages/medicalnewstoday/expected-images.json
index e2048c4..4555280 100644
--- a/test/test-pages/medicalnewstoday/expected-images.json
+++ b/test/test-pages/medicalnewstoday/expected-images.json
@@ -1,4 +1,4 @@
[
"https:\/\/cdn1.medicalnewstoday.com\/content\/images\/headlines\/318\/318674\/hand-holding-brain-lightbulb.jpg",
- "data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw=="
+ "https:\/\/cdn1.medicalnewstoday.com\/content\/images\/articles\/318\/318674\/hand-holding-brain-lightbulb.jpg"
] \ No newline at end of file
diff --git a/test/test-pages/medicalnewstoday/expected.html b/test/test-pages/medicalnewstoday/expected.html
index acac1d7..0deb7b6 100644
--- a/test/test-pages/medicalnewstoday/expected.html
+++ b/test/test-pages/medicalnewstoday/expected.html
@@ -3,7 +3,7 @@
<header>
Neuroscience tells us that most of the work done by our brains happens on an unconscious level, but when does that "a-ha!" moment occur? And what happens during it? New research investigates.
</header>
- <p><img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://cdn1.medicalnewstoday.com/content/images/articles/318/318674/hand-holding-brain-lightbulb.jpg" alt="hand holding brain lightbulb"><br>
+ <p><img data-src="https://cdn1.medicalnewstoday.com/content/images/articles/318/318674/hand-holding-brain-lightbulb.jpg" alt="hand holding brain lightbulb" src="https://cdn1.medicalnewstoday.com/content/images/articles/318/318674/hand-holding-brain-lightbulb.jpg"><br>
<em>A new study investigates when the 'a-ha!' moment takes place in the brain, and how similar it is to other brain processes.</em>
</p>
<p>
diff --git a/test/test-pages/mozilla-1/expected-images.json b/test/test-pages/mozilla-1/expected-images.json
index 8ee13b8..f0fdef2 100644
--- a/test/test-pages/mozilla-1/expected-images.json
+++ b/test/test-pages/mozilla-1/expected-images.json
@@ -1,7 +1,7 @@
[
"https:\/\/mozorg.cdn.mozilla.net\/media\/img\/firefox\/template\/page-image.af8027a425de.png",
"http:\/\/mozorg.cdn.mozilla.net\/media\/img\/firefox\/desktop\/customize\/animations\/flexible-top-fallback.c960365ba781.png",
- "http:\/\/mozorg.cdn.mozilla.net\/media\/img\/firefox\/desktop\/customize\/designed-redesigned.fbd3ee9402e6.png",
+ "http:\/\/mozorg.cdn.mozilla.net\/media\/img\/firefox\/desktop\/customize\/designed-redesigned-high-res.6efd60766484.png",
"http:\/\/mozorg.cdn.mozilla.net\/media\/img\/firefox\/desktop\/customize\/animations\/flexible-bottom-fallback.cafd48a3d0a4.png",
"http:\/\/mozorg.cdn.mozilla.net\/media\/img\/firefox\/desktop\/customize\/theme-red.61611c5734ab.png",
"http:\/\/mozorg.cdn.mozilla.net\/media\/img\/firefox\/desktop\/customize\/add-ons.63a4b761f822.png",
diff --git a/test/test-pages/mozilla-1/expected.html b/test/test-pages/mozilla-1/expected.html
index 61c35dc..97f3761 100644
--- a/test/test-pages/mozilla-1/expected.html
+++ b/test/test-pages/mozilla-1/expected.html
@@ -20,7 +20,7 @@
Open the “Customize” panel to add, move or remove any button you want.
Keep your favorite features — add-ons, private browsing, Sync and more
— one quick click away.</p>
- <p><img src="http://mozorg.cdn.mozilla.net/media/img/firefox/desktop/customize/designed-redesigned.fbd3ee9402e6.png" data-processed="false" data-src="//mozorg.cdn.mozilla.net/media/img/firefox/desktop/customize/designed-redesigned.fbd3ee9402e6.png" data-high-res="true" data-high-res-src="//mozorg.cdn.mozilla.net/media/img/firefox/desktop/customize/designed-redesigned-high-res.6efd60766484.png" alt id="designed-mobile">
+ <p><img src="http://mozorg.cdn.mozilla.net/media/img/firefox/desktop/customize/designed-redesigned-high-res.6efd60766484.png" data-processed="false" data-src="//mozorg.cdn.mozilla.net/media/img/firefox/desktop/customize/designed-redesigned.fbd3ee9402e6.png" data-high-res="true" data-high-res-src="//mozorg.cdn.mozilla.net/media/img/firefox/desktop/customize/designed-redesigned-high-res.6efd60766484.png" alt id="designed-mobile">
</p></div>
<div id="flexible-bottom-animation">
<p><img src="http://mozorg.cdn.mozilla.net/media/img/firefox/desktop/customize/animations/flexible-bottom-fallback.cafd48a3d0a4.png" alt></p>
diff --git a/test/test-pages/nytimes-3/expected-images.json b/test/test-pages/nytimes-3/expected-images.json
index 7f4e9ba..3868276 100644
--- a/test/test-pages/nytimes-3/expected-images.json
+++ b/test/test-pages/nytimes-3/expected-images.json
@@ -2,5 +2,10 @@
"https:\/\/static01.nyt.com\/images\/2019\/02\/21\/nyregion\/21winterutilities1\/00winterutilities1-videoSixteenByNineJumbo1600.jpg",
"https:\/\/static01.nyt.com\/images\/2019\/02\/21\/nyregion\/21winterutilities1\/merlin_150498339_cf9085e5-9756-4169-a5a5-5b516316a3fa-articleLarge.jpg?quality=75&auto=webp&disable=upscale",
"https:\/\/static01.nyt.com\/images\/2018\/02\/20\/multimedia\/author-corey-kilgannon\/author-corey-kilgannon-thumbLarge.jpg",
- "https:\/\/static01.nyt.com\/images\/2019\/02\/21\/nyregion\/21winterutilitiesOAK15\/merlin_56025490_f9412a36-eeb9-4a10-a41e-f324eb7a3248-articleLarge.jpg?quality=75&auto=webp&disable=upscale"
+ "https:\/\/static01.nyt.com\/images\/2019\/02\/21\/nyregion\/21winterutilitiesOAK15\/merlin_56025490_f9412a36-eeb9-4a10-a41e-f324eb7a3248-articleLarge.jpg?quality=75&auto=webp&disable=upscale",
+ "https:\/\/static01.nyt.com\/images\/2019\/02\/15\/nyregion\/00winterutilitiesOAK11\/merlin_94083158_9e622a52-ec2f-4fbd-845c-5d530e94bc82-articleLarge.jpg?quality=90&auto=webp",
+ "https:\/\/static01.nyt.com\/images\/2019\/02\/21\/nyregion\/21winterutilitiesOAK13\/merlin_77720485_1f5be529-e659-49c3-a0bc-a3f312835d14-articleLarge.jpg?quality=90&auto=webp",
+ "https:\/\/static01.nyt.com\/images\/2017\/12\/07\/nyregion\/00winter4\/00winter4-articleLarge.jpg?quality=90&auto=webp",
+ "https:\/\/static01.nyt.com\/images\/2019\/02\/15\/nyregion\/00winterutilitiesOAK12\/merlin_77751796_7f1b7a7a-23e9-49b2-b12e-1edfed680911-articleLarge.jpg?quality=90&auto=webp",
+ "https:\/\/static01.nyt.com\/images\/2019\/02\/12\/nyregion\/00winterutilities2\/merlin_150504129_e893b874-01eb-4d8f-8158-18512153e414-articleLarge.jpg?quality=90&auto=webp"
] \ No newline at end of file
diff --git a/test/test-pages/nytimes-3/expected.html b/test/test-pages/nytimes-3/expected.html
index 9240af4..1ed75d1 100644
--- a/test/test-pages/nytimes-3/expected.html
+++ b/test/test-pages/nytimes-3/expected.html
@@ -123,7 +123,7 @@
<figcaption itemprop="caption description">
<span>There are typically between 400 and 600 water main breaks each year in New York City, an official said.</span><span itemprop="copyrightHolder"><span>Credit</span><span>Michael Appleton for The New York Times</span></span>
</figcaption>
- </figure>
+ <img src="https://static01.nyt.com/images/2019/02/15/nyregion/00winterutilitiesOAK11/merlin_94083158_9e622a52-ec2f-4fbd-845c-5d530e94bc82-articleLarge.jpg?quality=90&amp;auto=webp"></figure>
</div>
</div>
<div>
@@ -172,7 +172,7 @@
<figcaption itemprop="caption description">
<span>In 1978, a water main break caused severe flooding in Bushwick, Brooklyn.</span><span itemprop="copyrightHolder"><span>Credit</span><span>Fred R. Conrad/The New York Times</span></span>
</figcaption>
- </figure>
+ <img src="https://static01.nyt.com/images/2019/02/21/nyregion/21winterutilitiesOAK13/merlin_77720485_1f5be529-e659-49c3-a0bc-a3f312835d14-articleLarge.jpg?quality=90&amp;auto=webp"></figure>
</div>
</div>
<div>
@@ -207,7 +207,7 @@
<figcaption itemprop="caption description">
<span>Matt Cruz snowboarded through Manhattan’s Lower East Side after a snowstorm in 2016 left the streets coated in slush and rock salt.</span><span itemprop="copyrightHolder"><span>Credit</span><span>Hiroko Masuike/The New York Times</span></span>
</figcaption>
- </figure>
+ <img src="https://static01.nyt.com/images/2017/12/07/nyregion/00winter4/00winter4-articleLarge.jpg?quality=90&amp;auto=webp"></figure>
</div>
</div>
<div>
@@ -250,7 +250,7 @@
<figcaption itemprop="caption description">
<span>A water main break in Manhattan in 2014. “When you get a freeze and a thaw, the ground around the water mains expands and contracts, and puts external pressure on the pipes,” said Tasos Georgelis of the city's Department of Environmental Protection.</span><span itemprop="copyrightHolder"><span>Credit</span><span>Ãngel Franco/The New York Times</span></span>
</figcaption>
- </figure>
+ <img src="https://static01.nyt.com/images/2019/02/15/nyregion/00winterutilitiesOAK12/merlin_77751796_7f1b7a7a-23e9-49b2-b12e-1edfed680911-articleLarge.jpg?quality=90&amp;auto=webp"></figure>
</div>
</div>
<div>
@@ -291,7 +291,7 @@
<figcaption itemprop="caption description">
<span>Workers learning how to fix water main breaks at a training center in Queens.</span><span itemprop="copyrightHolder"><span>Credit</span><span>Chang W. Lee/The New York Times</span></span>
</figcaption>
- </figure>
+ <img src="https://static01.nyt.com/images/2019/02/12/nyregion/00winterutilities2/merlin_150504129_e893b874-01eb-4d8f-8158-18512153e414-articleLarge.jpg?quality=90&amp;auto=webp"></figure>
</div>
</div>
<div>
diff --git a/test/test-pages/seattletimes-1/expected-images.json b/test/test-pages/seattletimes-1/expected-images.json
new file mode 100644
index 0000000..cae59d3
--- /dev/null
+++ b/test/test-pages/seattletimes-1/expected-images.json
@@ -0,0 +1,4 @@
+[
+ "https:\/\/static.seattletimes.com\/wp-content\/uploads\/2019\/04\/120028-1200x630.jpg",
+ "https:\/\/static.seattletimes.com\/wp-content\/uploads\/2019\/04\/120109-1020x680.jpg"
+] \ No newline at end of file
diff --git a/test/test-pages/seattletimes-1/expected-metadata.json b/test/test-pages/seattletimes-1/expected-metadata.json
new file mode 100644
index 0000000..7eaff99
--- /dev/null
+++ b/test/test-pages/seattletimes-1/expected-metadata.json
@@ -0,0 +1,8 @@
+{
+ "Author": "April 28, 2019 at 6:01 am Updated April 29, 2019 at 3:33 pm",
+ "Direction": null,
+ "Excerpt": "The story of Whole Foods\u2019 halibut deal opens a window into Amazon\u2019s grocery strategy and draws a line from a Seattle industry with roots in the 19th century to the dominant economic force of the 21st.",
+ "Image": "https:\/\/static.seattletimes.com\/wp-content\/uploads\/2019\/04\/120028-1200x630.jpg",
+ "Title": "Alaskan halibut, caught by a century-old Seattle boat, provides a glimpse of Amazon\u2019s strategy with Whole Foods",
+ "SiteName": "The Seattle Times"
+} \ No newline at end of file
diff --git a/test/test-pages/seattletimes-1/expected.html b/test/test-pages/seattletimes-1/expected.html
new file mode 100644
index 0000000..1f72bc1
--- /dev/null
+++ b/test/test-pages/seattletimes-1/expected.html
@@ -0,0 +1,179 @@
+<div itemprop="articleBody" id="article-content">
+ <p>
+ From the deck of his 106-year-old halibut schooner, undergoing a seasonal overhaul at Fisherman’s Terminal in Seattle, skipper Wade Bassi has better insight than most into what’s happening at Amazon-owned Whole Foods Market, at least as pertains to the product he knows best.
+ </p>
+ <p>
+ While he doesn’t buy halibut much — he’s got a freezer full of it — Bassi, 43 years a fisherman, keeps an eye on how it’s handled and presented in the grocery stores and fish markets.
+ </p>
+ <p>
+ “When you look at nice halibut, I mean it is pure white,” he said. “And it is flaky-looking, and it is beautiful. It’s translucent. If you’ve got that in the fish market, people are going to buy it.”
+ </p>
+ <p>
+ A few days earlier, Whole Foods touted a rarely seen promotional price for halibut as part of its ongoing campaign to revise the grocery chain’s high-cost reputation while maintaining its image for quality and sustainability.
+ </p>
+ <p>
+ “Whole Foods is one of the better ones, to be honest with you,” Bassi said. “But you know, Whole Foods, whole paycheck. … They usually do charge way more for everything than anywhere else. Which really surprises me that they’re selling this for $16-something a pound, because they’re not making anything on it.”
+ </p>
+ <p>
+ Whole Foods’ halibut deal opens a window into Amazon’s grocery strategy as it seeks to combine the defining characteristics of each brand, leverage its juggernaut Prime membership program and take a larger share of the grocery business from competitors such as Walmart, Kroger and Costco.
+ </p>
+
+ <p>
+ It also draws a long line from a major Seattle industry with roots in the 19<sup>th</sup> century to the dominant economic force of the 21<sup>st</sup>.
+ </p>
+ <p>
+ Amazon bought Whole Foods in August 2017 for $13.7 billion, its largest acquisition and an aggressive move into the grocery business.
+ </p>
+ <p>
+ The combination of the two has been steady, said Tom Forte, who follows Amazon as a managing director at the D.A. Davidson brokerage. In a few more years, he said, “You won’t recognize the original Whole Foods.”
+ </p>
+ <p>
+ Within months of the acquisition, Forte said, Whole Foods was selling cheaper cage-free eggs and organic ground beef, prices it said were a result of the deal.
+ </p>
+ <p>
+ Then came the integration of Prime, Amazon’s $119-a-year shipping and media-subscription program, which Amazon founder Jeff Bezos said last year had surpassed 100 million members. In Whole Foods, Prime operates as a hybrid of the customer-loyalty discount programs offered by most grocers — in which consumers trade details of their purchasing habits for lower prices — and a paid membership like at Costco or Sam’s Club.
+ </p>
+ <p>
+ Whole Foods stores have been festooned with yellow and blue signs pointing out Prime member benefits, one of which was fresh halibut fillets priced at $16.99 a pound, albeit only for a week earlier this month.
+ </p>
+
+ <p>
+ “I was shocked to see that level,” said Tyler Besecker, president of Mercer Island-based Dana F. Besecker Company, the largest buyer of Pacific halibut. The price, which was matched at Kroger-owned QFC stores in the region last week, is “as low as I’ve ever seen.” (Besecker does not currently supply Whole Foods.)
+ </p>
+ <p>
+ Fresh halibut fillets routinely sell for $24 to $28 a pound, and often more.
+ </p>
+ <p>
+ He said there’s little if any room for a profit at the promotional price offered by Whole Foods and QFC. “They might be selling those at cost or as loss leaders just to get people into the stores,” Besecker said.
+ </p>
+
+ <p>
+ In the competitive grocery business, promotions like this happen all the time. The thinking is that shoppers will be attracted by the discount on a staple or a prestige item, and then fill their carts with other groceries sold at a profit.
+ </p>
+ <p>
+ A Whole Foods spokeswoman declined to comment on pricing. The temporary halibut discount is one of more than 300 such Prime promotions Whole Foods plans in the next few months. The company also said it was lowering prices across the store, its third such announcement since the acquisition.
+ </p>
+ <p>
+ At the seafood counter in the Whole Foods store on Westlake, surrounded by Amazon headquarters buildings, a sign advertised “First of the Season Fresh Alaskan Halibut” and sported the blue Marine Stewardship Council (MSC) Certified Sustainable Seafood label.
+ </p>
+
+ <p>
+ Whole Foods has been a pioneer in sustainable-seafood marketing, beginning in 1999 when it began to stock fish with the MSC label. In the mid-2000s, Pacific halibut fishermen sought the certification — a system of third-party audits that tracks seafood from catch to market — and Whole Foods was there from the beginning.
+ </p>
+ <p>
+ “They were the first ones to market the MSC halibut,” said Bob Alverson, head of the Fishing Vessel Owners Association, representing boats that catch halibut and black cod and a driver of the certification effort. “It turned into quite a marketing advantage. Whole Foods saw that early. They were focusing on sustainable, high-quality food products. They had quite a bit of foresight, I think, in that direction.”
+ </p>
+ <p>
+ The certification comes with added costs borne by the fishermen and buyers, and passed on to consumers. But it’s also an assurance “that people are watching out for the resource,” he said.
+ </p>
+
+ <p>
+ As it tries to convince people it has lower prices, Whole Foods has been very careful to maintain the reputation built on products like MSC-certified halibut.
+ </p>
+ <div>
+ <figure id="image-11519494">
+ <img data-ratio="1.5" data-caption="Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)" alt="Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)" src="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg" data-src="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg" data-srcset="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-300x200.jpg 300w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-768x512.jpg 768w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1024x683.jpg 1024w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-780x520.jpg 780w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg 1020w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1560x1040.jpg 1560w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-375x250.jpg 375w" data-sizes="(max-width: 767px) calc(100vw - 20px), (max-width: 1019px) calc(100vw - 30px), (max-width: 1044px) calc(100vw - 60px), 970px" srcset="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-300x200.jpg 300w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-768x512.jpg 768w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1024x683.jpg 1024w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-780x520.jpg 780w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg 1020w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1560x1040.jpg 1560w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-375x250.jpg 375w">
+ <figcaption>
+ <span>Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)</span>
+ </figcaption>
+ </figure>
+ </div>
+ <p>
+ <strong>Whole Foods future</strong>
+ </p>
+ <p>
+ New signs in stores appeared this month, spelling out the value proposition it’s trying to strike: “New lower prices. Same high standards,” reads one, against a background image of carrots.
+ </p>
+ <p>
+ At the same time, the company claims its new prices and Prime deals have saved customers “hundreds of millions of dollars” since the Amazon acquisition.
+ </p>
+
+ <p>
+ If prices are being lowered and the quality bar stays the same, something else has to give.
+ </p>
+ <p>
+ Analysts provided a few theories:
+ </p>
+ <p>
+ Amazon could be willing to accept losses or slimmer profits within Whole Foods, as it has done in other businesses, in an effort to expand its customer base.
+ </p>
+ <p>
+ “Do they take the profit from their non-retail efforts, which today is primarily cloud computing, and then reinvest those profits to take share in grocery?” Forte said.
+ </p>
+
+ <p>
+ That could eventually open up an avenue to growth as the rate of expansion slows in Amazon’s broader U.S. retail sales.
+ </p>
+ <p>
+ “That’s why they need grocery to work,” Forte said. “Grocery’s a very big category.”
+ </p>
+ <p>
+ Whole Foods could also <span data-st-annotation-ref="1792ba">press suppliers to reduce their prices</span>, essentially cutting their profit.
+ </p>
+
+ <p>
+ “The worry with that is that it puts the squeeze on the producer upstream,” said Ananth Iyer, a professor at Purdue University whose research includes sustainability in supply chains. If producers are squeezed too much, he noted, they may start to cut corners.
+ </p>
+ <p>
+ So far, there’s no evidence this is happening in halibut, where fishery practices have been carefully managed with a goal of sustainability for nearly a century. Also, Whole Foods does not yet have the scale as a buyer to dictate prices the way a company like Costco does.
+ </p>
+ <p>
+ Forte said that even if it did have such clout, this would be a risky strategy that would undermine the very attributes of the Whole Foods brand that make it most valuable.
+ </p>
+ <p>
+ Another theory is that Amazon could apply more of its technology and expertise in logistics to create supply-chain efficiencies that would maintain its profits while benefiting producers and consumers, particularly with perishable grocery products, Iyer said. This is part of the promise of the acquisition in the first place.
+ </p>
+ <p>
+ “That’s a powerful combination,” Forte said. “The sustainable, the organic, the healthier food — all those qualities of Whole Foods, with the supply-chain technology of Amazon. It plays to the strengths of both sides.”
+ </p>
+ <p>
+ Forte said he expects Amazon to continue its aggressive moves on grocery pricing at Whole Foods. But he wonders when the price cuts will be broader, particularly as Amazon competes with the likes of Walmart and Kroger for a bigger slice of U.S. food and beverage retail sales, which totaled $726 billion in 2017. Whole Foods said it has lowered prices on hundreds of items, with an emphasis on fresh produce.
+ </p>
+
+ <p>
+ Forte described his attempt after the acquisition to get the ingredients for Rice Krispies Treats at Whole Foods. It was perhaps doomed from the start: Whole Foods doesn’t carry Rice Krispies. But he found an organic brown rice puff cereal and organic marshmallows. They were “so wildly expensive that we didn’t finish the exercise. I took the kids to Walmart and bought the ingredients for a pittance,” Forte said.
+ </p>
+ <p>
+ That points to the bigger question of how Amazon plans to position Whole Foods for the long term in its expanding array of physical retail-grocery formats. It now has 11 automated Go convenience stores and is rumored to be planning a new, low-priced grocery chain of its own that may deploy the same cashierless checkout technology.
+ </p>
+ <p>
+ Meanwhile, Whole Foods is not opening any new 365 stores, a smaller, lower-priced version of the main brand highlighting the company’s private-label products. Whole Foods co-founder and CEO John Mackey said in an internal memo that the “price distinction between the two brands has become less relevant” as Whole Foods lowered its prices, Yahoo Finance <a href="https://finance.yahoo.com/news/amazonowned-whole-foods-scraps-smaller-365-store-expansion-203543290.html" target="_blank">reported</a> earlier this year.
+ </p>
+ <p>
+ Amazon, too, is finding success with a growing stable of private-label brands — it had more than 100 as of last July, according to Coresight Research, double the number in 2017. One of these, Solimo, sells generic versions of everything from K-Cup coffee pods to Epsom salts to garbage bags and racked up more than $6 million in sales in January alone, according to data analysis firm 1010data.
+ </p>
+ <p>
+ Of course, there’s nothing generic about a “fresh, sustainable wild-caught halibut fillet.”
+ </p>
+ <p>
+ <strong>Back on the schooner</strong>
+ </p>
+ <p>
+ The day after Easter, Bassi and his crew — three family members and an unrelated father-and-son team — loaded up the Polaris, one of four century-old wooden schooners still chasing halibut out of Seattle. (The broader Washington-based halibut fleet numbers about 100 vessels.) Bassi’s father fished on the Polaris, which Bassi co-owns with&nbsp;Rolfe McCartney. Bassi’s grandfather fished halibut back when schooners carried small dories out to the fishing grounds, which made the landing of a fish that can grow to 500 pounds all the more exciting.
+ </p>
+
+ <p>
+ The Polaris motored out of Fisherman’s Terminal and through the Ballard Locks to begin the three-day journey through the Inside Passage to Ketchikan, Alaska. There, they take on tons of ice and bait, herring for the black cod Bassi will target first, and later chum salmon, codfish or octopus for the halibut.
+ </p>
+ <p>
+ From a base in Kodiak, Alaska, the Polaris makes a series of trips, at sea for a week or longer at a time, to fish as far away as Attu Island at the far western edge of the Aleutian Islands chain. “It’s a big range that we fish,” Bassi said.
+ </p>
+ <p>
+ The Polaris will trail long lines of hooks, leaving them to soak for several hours before reeling them in. The fish are stunned, bled and dressed, and put on ice in the hold. It is this fishing method that contributes to the quality of the halibut and sustainability of the fishery, as it reduces by-catch — the inadvertent taking of other <span data-st-annotation-ref="53071e">species</span>.
+ </p>
+ <p>
+ They negotiate to sell the fish with four or five buyers, such as Besecker, at a price that fluctuates throughout the season. This is a peak time of year for halibut, with consumers seeking out fresh fish for Easter and Mother’s Day, Besecker said. Fishermen are typically paid between $5 and $6 a pound for halibut.
+ </p>
+ <p>
+ The Alaskan halibut fishery has its troubles — as nearly all fisheries do — but has been rationalized and managed successfully, particularly over the last quarter-century. Alverson, a commissioner on the Seattle-based International Pacific Halibut Commission, which has managed catch limits for U.S. and Canadian fishermen since 1924, described it as a stable but declining resource.
+ </p>
+ <p>
+ This year, the <a href="https://iphc.int/management/fisheries" target="_blank">halibut fishery</a> in the Northern Pacific and Bering Sea is <a href="https://iphc.int/data/landings-2019" target="_blank">capped at 29.4 million pounds</a>, with most of that allocated to commercial fishing and smaller amounts reserved for recreational and tribal fishing, as well as by-catch of other commercial fisheries.
+ </p>
+
+ <p>
+ Alverson summed up the journey from a wooden fishing boat in the Bering Sea to the fish counter of a grocery store owned by a company that has redefined modern buying and selling: “It’s Seattle old school meets Seattle new school with Amazon.”
+ </p>
+
+
+ </div> \ No newline at end of file
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+ <h1 class="article-title p-name entry-title">
+ Alaskan halibut, caught by a century-old Seattle boat, provides a glimpse of Amazon’s strategy with Whole Foods
+ </h1>
+ <div class="article-dateline">
+ <time class="line published dt-published" datetime="2019-04-28 06:01:07">April 28, 2019 at 6:01 am</time> <time class="line update updated dt-updated" datetime="2019-04-29 15:33:39">Updated April 29, 2019 at 3:33 pm</time>
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+ <figure id="slide-11519493" class="slide image-slide">
+ <div class="lazy-loading"></div><img data-count="1" data-ratio="1.59363" data-src-facebook="https://static.seattletimes.com/wp-content/uploads/2019/04/120028-1200x630.jpg" data-caption="Wade Bassi, skipper and co-owner of the 106-year-old halibut fishing vessel Polaris, stands near his boat at Fisherman’s Terminal in Seattle. Bassi and his crew left the day after Easter for Alaska, where they will fish for halibut and black cod. (Ellen M. Banner / The Seattle Times)" class="" alt="Wade Bassi, skipper and co-owner of the 106-year-old halibut fishing vessel Polaris, stands near his boat at Fisherman’s Terminal in Seattle. Bassi and his crew left the day after Easter for Alaska, where they will fish for halibut and black cod. (Ellen M. Banner / The Seattle Times)" src="https://static.seattletimes.com/wp-content/uploads/2019/04/120028-1020x640.jpg" srcset="https://static.seattletimes.com/wp-content/uploads/2019/04/120028-300x188.jpg 300w, https://static.seattletimes.com/wp-content/uploads/2019/04/120028-768x482.jpg 768w, https://static.seattletimes.com/wp-content/uploads/2019/04/120028-1024x643.jpg 1024w, https://static.seattletimes.com/wp-content/uploads/2019/04/120028-780x489.jpg 780w, https://static.seattletimes.com/wp-content/uploads/2019/04/120028-1020x640.jpg 1020w, https://static.seattletimes.com/wp-content/uploads/2019/04/120028-1560x979.jpg 1560w, https://static.seattletimes.com/wp-content/uploads/2019/04/120028-375x235.jpg 375w" sizes="(max-width: 767px) calc(100vw - 20px), (max-width: 1019px) calc(100vw - 30px), (max-width: 1044px) calc(100vw - 60px), 970px" data-sizes="(max-width: 767px) calc(100vw - 20px), (max-width: 1019px) calc(100vw - 30px), (max-width: 1044px) calc(100vw - 60px), 970px" />
+ </figure>
+ <figure id="slide-11519494" class="slide image-slide">
+ <div class="lazy-loading"></div><img data-count="2" data-ratio="1.5" data-src-facebook="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1200x630.jpg" data-caption="Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)" class="lazy wait" alt="Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)" src="https://www.seattletimes.com/wp-content/themes/st_refresh/img/lazy-loading-14x9.png" data-src="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg" data-srcset="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-300x200.jpg 300w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-768x512.jpg 768w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1024x683.jpg 1024w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-780x520.jpg 780w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg 1020w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1560x1040.jpg 1560w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-375x250.jpg 375w" data-sizes="(max-width: 767px) calc(100vw - 20px), (max-width: 1019px) calc(100vw - 30px), (max-width: 1044px) calc(100vw - 60px), 970px" /><noscript><img data-count="2" data-ratio="1.5" data-src-facebook='https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1200x630.jpg' data-caption="Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)" class='wait' alt='Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)' src='https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg' srcset='https://static.seattletimes.com/wp-content/uploads/2019/04/120109-300x200.jpg 300w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-768x512.jpg 768w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1024x683.jpg 1024w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-780x520.jpg 780w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg 1020w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1560x1040.jpg 1560w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-375x250.jpg 375w' sizes='(max-width: 767px) calc(100vw - 20px), (max-width: 1019px) calc(100vw - 30px), (max-width: 1044px) calc(100vw - 60px), 970px' data-sizes='(max-width: 767px) calc(100vw - 20px), (max-width: 1019px) calc(100vw - 30px), (max-width: 1044px) calc(100vw - 60px), 970px' /></noscript>
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+ <a href="/author/cap-ben-romano" class="headshot article-columnist-headshot"><img src="https://static.seattletimes.com/wp-content/uploads/2018/10/BenRomano-copy-100x100.jpg" alt="Benjamin Romano" /></a>
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+ <a href="/author/cap-ben-romano/" rel="author" class="p-author h-card hcard url fn">Benjamin Romano</a> <a target="_blank" href="https://www.twitter.com/bromano"></a>
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+ <span class="p-author fn">Seattle Times business reporter</span>
+ </div>
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+ <div itemprop="articleBody" id="article-content" class="article-content entry-content">
+ <p>
+ From the deck of his 106-year-old halibut schooner, undergoing a seasonal overhaul at Fisherman’s Terminal in Seattle, skipper Wade Bassi has better insight than most into what’s happening at Amazon-owned Whole Foods Market, at least as pertains to the product he knows best.
+ </p>
+ <p>
+ While he doesn’t buy halibut much — he’s got a freezer full of it — Bassi, 43 years a fisherman, keeps an eye on how it’s handled and presented in the grocery stores and fish markets.
+ </p>
+ <p>
+ “When you look at nice halibut, I mean it is pure white,” he said. “And it is flaky-looking, and it is beautiful. It’s translucent. If you’ve got that in the fish market, people are going to buy it.”
+ </p>
+ <p>
+ A few days earlier, Whole Foods touted a rarely seen promotional price for halibut as part of its ongoing campaign to revise the grocery chain’s high-cost reputation while maintaining its image for quality and sustainability.
+ </p>
+ <p>
+ “Whole Foods is one of the better ones, to be honest with you,” Bassi said. “But you know, Whole Foods, whole paycheck. … They usually do charge way more for everything than anywhere else. Which really surprises me that they’re selling this for $16-something a pound, because they’re not making anything on it.”
+ </p>
+ <p>
+ Whole Foods’ halibut deal opens a window into Amazon’s grocery strategy as it seeks to combine the defining characteristics of each brand, leverage its juggernaut Prime membership program and take a larger share of the grocery business from competitors such as Walmart, Kroger and Costco.
+ </p>
+ <div class="ad-container u-bg-dark-off-white full-width-inset mb-4 mt-4 pt-0 ad-container-multiple body1">
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+ <p>
+ It also draws a long line from a major Seattle industry with roots in the 19<sup>th</sup> century to the dominant economic force of the 21<sup>st</sup>.
+ </p>
+ <p>
+ Amazon bought Whole Foods in August 2017 for $13.7 billion, its largest acquisition and an aggressive move into the grocery business.
+ </p>
+ <p>
+ The combination of the two has been steady, said Tom Forte, who follows Amazon as a managing director at the D.A. Davidson brokerage. In a few more years, he said, “You won’t recognize the original Whole Foods.”
+ </p>
+ <p>
+ Within months of the acquisition, Forte said, Whole Foods was selling cheaper cage-free eggs and organic ground beef, prices it said were a result of the deal.
+ </p>
+ <p>
+ Then came the integration of Prime, Amazon’s $119-a-year shipping and media-subscription program, which Amazon founder Jeff Bezos said last year had surpassed 100 million members. In Whole Foods, Prime operates as a hybrid of the customer-loyalty discount programs offered by most grocers — in which consumers trade details of their purchasing habits for lower prices — and a paid membership like at Costco or Sam’s Club.
+ </p>
+ <p>
+ Whole Foods stores have been festooned with yellow and blue signs pointing out Prime member benefits, one of which was fresh halibut fillets priced at $16.99 a pound, albeit only for a week earlier this month.
+ </p>
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+ <p>
+ “I was shocked to see that level,” said Tyler Besecker, president of Mercer Island-based Dana F. Besecker Company, the largest buyer of Pacific halibut. The price, which was matched at Kroger-owned QFC stores in the region last week, is “as low as I’ve ever seen.” (Besecker does not currently supply Whole Foods.)
+ </p>
+ <p>
+ Fresh halibut fillets routinely sell for $24 to $28 a pound, and often more.
+ </p>
+ <p>
+ He said there’s little if any room for a profit at the promotional price offered by Whole Foods and QFC. “They might be selling those at cost or as loss leaders just to get people into the stores,” Besecker said.
+ </p>
+ <div id="userMessagingInset" class="user-messaging animate"></div>
+ <p>
+ In the competitive grocery business, promotions like this happen all the time. The thinking is that shoppers will be attracted by the discount on a staple or a prestige item, and then fill their carts with other groceries sold at a profit.
+ </p>
+ <p>
+ A Whole Foods spokeswoman declined to comment on pricing. The temporary halibut discount is one of more than 300 such Prime promotions Whole Foods plans in the next few months. The company also said it was lowering prices across the store, its third such announcement since the acquisition.
+ </p>
+ <p>
+ At the seafood counter in the Whole Foods store on Westlake, surrounded by Amazon headquarters buildings, a sign advertised “First of the Season Fresh Alaskan Halibut” and sported the blue Marine Stewardship Council (MSC) Certified Sustainable Seafood label.
+ </p>
+ <div class="ad-container u-bg-dark-off-white full-width-inset mb-4 mt-4 pv-2">
+ <div class="teadsNative"></div>
+ </div>
+ <p>
+ Whole Foods has been a pioneer in sustainable-seafood marketing, beginning in 1999 when it began to stock fish with the MSC label. In the mid-2000s, Pacific halibut fishermen sought the certification — a system of third-party audits that tracks seafood from catch to market — and Whole Foods was there from the beginning.
+ </p>
+ <p>
+ “They were the first ones to market the MSC halibut,” said Bob Alverson, head of the Fishing Vessel Owners Association, representing boats that catch halibut and black cod and a driver of the certification effort. “It turned into quite a marketing advantage. Whole Foods saw that early. They were focusing on sustainable, high-quality food products. They had quite a bit of foresight, I think, in that direction.”
+ </p>
+ <p>
+ The certification comes with added costs borne by the fishermen and buyers, and passed on to consumers. But it’s also an assurance “that people are watching out for the resource,” he said.
+ </p>
+ <div data-section="business" class="most-read-container module most-shared truncate show u-border-t u-border-b u-border-light-gray embed-container mt-40 mb-40">
+ <div class="most-read-wrapper mb-17">
+ <h2 class="mrw-header pt-27">
+ Most Read Business Stories
+ </h2>
+ <ul class="pl-20 mb-0">
+ <li class="u-relative pv-1 pl-3 most-read-widget-item most-read-widget-item-1">
+ <a class="no-image u-href font-list u-off-black" href="//www.seattletimes.com/business/real-estate/metro-seattle-home-prices-ease-in-expensive-areas-surge-in-lower-cost-cities/"><span>Seattle-area housing market splits into 2 dramatically different pieces</span></a>
+ </li>
+ <li class="u-relative pv-1 pl-3 most-read-widget-item most-read-widget-item-2">
+ <a class="no-image u-href font-list u-off-black" href="//www.seattletimes.com/business/amazon/alaskan-halibut-caught-by-a-century-old-seattle-boat-provides-a-glimpse-of-amazons-strategy-with-whole-foods/"><span>Alaskan halibut, caught by a century-old Seattle boat, provides a glimpse of Amazon’s strategy with Whole Foods</span></a>
+ </li>
+ <li class="u-relative pv-1 pl-3 most-read-widget-item most-read-widget-item-3">
+ <a class="no-image u-href font-list u-off-black" href="//www.seattletimes.com/business/boeing-aerospace/facing-sharp-questions-boeing-ceo-refuses-to-admit-flaws-in-737-max-design/"><span>Facing sharp questions, Boeing CEO refuses to admit flaws in 737 MAX design</span></a>
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+ <a class="no-image u-href font-list u-off-black" href="//www.seattletimes.com/business/real-estate/amazon-again-expands-in-bellevue-with-another-big-lease/"><span>Amazon again expands in Bellevue with lease of two future towers</span></a>
+ </li>
+ <li class="u-relative pv-1 pl-3 most-read-widget-item most-read-widget-item-5">
+ <a class="no-image u-href font-list u-off-black" href="//www.seattletimes.com/business/how-to-stop-robocall-spammers-and-exact-revenge/"><span>How to stop robocall spammers and exact revenge | Tech Review</span></a>
+ </li>
+ </ul>
+ </div>
+ </div>
+ <p>
+ As it tries to convince people it has lower prices, Whole Foods has been very careful to maintain the reputation built on products like MSC-certified halibut.
+ </p>
+ <div class="image-single-wrapper image-11519494-499029239 layout-column-width">
+ <figure id="image-11519494" class="article-figure align-none">
+ <img data-ratio="1.5" data-caption="Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)" class="lazy" alt="Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)" src="https://www.seattletimes.com/wp-content/themes/st_refresh/img/lazy-loading-14x9.png" data-src="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg" data-srcset="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-300x200.jpg 300w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-768x512.jpg 768w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1024x683.jpg 1024w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-780x520.jpg 780w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg 1020w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1560x1040.jpg 1560w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-375x250.jpg 375w" data-sizes="(max-width: 767px) calc(100vw - 20px), (max-width: 1019px) calc(100vw - 30px), (max-width: 1044px) calc(100vw - 60px), 970px" /><noscript><img data-ratio="1.5" data-caption="Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)" class='' alt='Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)' src='https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg' srcset='https://static.seattletimes.com/wp-content/uploads/2019/04/120109-300x200.jpg 300w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-768x512.jpg 768w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1024x683.jpg 1024w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-780x520.jpg 780w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg 1020w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1560x1040.jpg 1560w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-375x250.jpg 375w' sizes='(max-width: 767px) calc(100vw - 20px), (max-width: 1019px) calc(100vw - 30px), (max-width: 1044px) calc(100vw - 60px), 970px' data-sizes='(max-width: 767px) calc(100vw - 20px), (max-width: 1019px) calc(100vw - 30px), (max-width: 1044px) calc(100vw - 60px), 970px' /></noscript>
+ <figcaption class="article-figure-caption">
+ <span class="caption">Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)</span>
+ </figcaption>
+ </figure>
+ </div>
+ <p>
+ <strong>Whole Foods future</strong>
+ </p>
+ <p>
+ New signs in stores appeared this month, spelling out the value proposition it’s trying to strike: “New lower prices. Same high standards,” reads one, against a background image of carrots.
+ </p>
+ <p>
+ At the same time, the company claims its new prices and Prime deals have saved customers “hundreds of millions of dollars” since the Amazon acquisition.
+ </p>
+ <div class="native-ad-article u-bg-dark-off-white full-width-inset mb-4 mt-4 pt-0">
+ <div class="ad-label font-micro u-tc u-mid-light-gray u-sans pv-10 u-upper">
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+ </div>
+ <div class="ad-container-inner mh-auto u-df justify-content-between flex-nowrap"></div>
+ </div>
+ <p>
+ If prices are being lowered and the quality bar stays the same, something else has to give.
+ </p>
+ <p>
+ Analysts provided a few theories:
+ </p>
+ <p>
+ Amazon could be willing to accept losses or slimmer profits within Whole Foods, as it has done in other businesses, in an effort to expand its customer base.
+ </p>
+ <p>
+ “Do they take the profit from their non-retail efforts, which today is primarily cloud computing, and then reinvest those profits to take share in grocery?” Forte said.
+ </p>
+ <div id="userMessagingPostscript" class="user-messaging animate"></div>
+ <p>
+ That could eventually open up an avenue to growth as the rate of expansion slows in Amazon’s broader U.S. retail sales.
+ </p>
+ <p>
+ “That’s why they need grocery to work,” Forte said. “Grocery’s a very big category.”
+ </p>
+ <p>
+ Whole Foods could also <span class="annotated" data-st-annotation-ref="1792ba">press suppliers to reduce their prices</span>, essentially cutting their profit.
+ </p>
+ <div class="ad-container u-bg-dark-off-white full-width-inset mb-4 mt-4 pt-0 ad-container-single">
+ <div class="ad-label font-micro u-tc u-mid-light-gray u-sans pv-10 u-upper">
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+ </div>
+ </div>
+ </div>
+ <p>
+ “The worry with that is that it puts the squeeze on the producer upstream,” said Ananth Iyer, a professor at Purdue University whose research includes sustainability in supply chains. If producers are squeezed too much, he noted, they may start to cut corners.
+ </p>
+ <p>
+ So far, there’s no evidence this is happening in halibut, where fishery practices have been carefully managed with a goal of sustainability for nearly a century. Also, Whole Foods does not yet have the scale as a buyer to dictate prices the way a company like Costco does.
+ </p>
+ <p>
+ Forte said that even if it did have such clout, this would be a risky strategy that would undermine the very attributes of the Whole Foods brand that make it most valuable.
+ </p>
+ <p>
+ Another theory is that Amazon could apply more of its technology and expertise in logistics to create supply-chain efficiencies that would maintain its profits while benefiting producers and consumers, particularly with perishable grocery products, Iyer said. This is part of the promise of the acquisition in the first place.
+ </p>
+ <p>
+ “That’s a powerful combination,” Forte said. “The sustainable, the organic, the healthier food — all those qualities of Whole Foods, with the supply-chain technology of Amazon. It plays to the strengths of both sides.”
+ </p>
+ <p>
+ Forte said he expects Amazon to continue its aggressive moves on grocery pricing at Whole Foods. But he wonders when the price cuts will be broader, particularly as Amazon competes with the likes of Walmart and Kroger for a bigger slice of U.S. food and beverage retail sales, which totaled $726 billion in 2017. Whole Foods said it has lowered prices on hundreds of items, with an emphasis on fresh produce.
+ </p>
+ <div class="ad-container u-bg-dark-off-white full-width-inset mb-4 mt-4 pt-0 ad-container-single">
+ <div class="ad-label font-micro u-tc u-mid-light-gray u-sans pv-10 u-upper">
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+ </div>
+ </div>
+ </div>
+ <p>
+ Forte described his attempt after the acquisition to get the ingredients for Rice Krispies Treats at Whole Foods. It was perhaps doomed from the start: Whole Foods doesn’t carry Rice Krispies. But he found an organic brown rice puff cereal and organic marshmallows. They were “so wildly expensive that we didn’t finish the exercise. I took the kids to Walmart and bought the ingredients for a pittance,” Forte said.
+ </p>
+ <p>
+ That points to the bigger question of how Amazon plans to position Whole Foods for the long term in its expanding array of physical retail-grocery formats. It now has 11 automated Go convenience stores and is rumored to be planning a new, low-priced grocery chain of its own that may deploy the same cashierless checkout technology.
+ </p>
+ <p>
+ Meanwhile, Whole Foods is not opening any new 365 stores, a smaller, lower-priced version of the main brand highlighting the company’s private-label products. Whole Foods co-founder and CEO John Mackey said in an internal memo that the “price distinction between the two brands has become less relevant” as Whole Foods lowered its prices, Yahoo Finance <a href="https://finance.yahoo.com/news/amazonowned-whole-foods-scraps-smaller-365-store-expansion-203543290.html" target="_blank" class="content-link external">reported</a> earlier this year.
+ </p>
+ <p>
+ Amazon, too, is finding success with a growing stable of private-label brands — it had more than 100 as of last July, according to Coresight Research, double the number in 2017. One of these, Solimo, sells generic versions of everything from K-Cup coffee pods to Epsom salts to garbage bags and racked up more than $6 million in sales in January alone, according to data analysis firm 1010data.
+ </p>
+ <p>
+ Of course, there’s nothing generic about a “fresh, sustainable wild-caught halibut fillet.”
+ </p>
+ <p>
+ <strong>Back on the schooner</strong>
+ </p>
+ <p>
+ The day after Easter, Bassi and his crew — three family members and an unrelated father-and-son team — loaded up the Polaris, one of four century-old wooden schooners still chasing halibut out of Seattle. (The broader Washington-based halibut fleet numbers about 100 vessels.) Bassi’s father fished on the Polaris, which Bassi co-owns with&#160;Rolfe McCartney. Bassi’s grandfather fished halibut back when schooners carried small dories out to the fishing grounds, which made the landing of a fish that can grow to 500 pounds all the more exciting.
+ </p>
+ <div class="ad-container u-bg-dark-off-white full-width-inset mb-4 mt-4 pt-0 ad-container-multiple">
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+ </div>
+ </div>
+ </div>
+ <p>
+ The Polaris motored out of Fisherman’s Terminal and through the Ballard Locks to begin the three-day journey through the Inside Passage to Ketchikan, Alaska. There, they take on tons of ice and bait, herring for the black cod Bassi will target first, and later chum salmon, codfish or octopus for the halibut.
+ </p>
+ <p>
+ From a base in Kodiak, Alaska, the Polaris makes a series of trips, at sea for a week or longer at a time, to fish as far away as Attu Island at the far western edge of the Aleutian Islands chain. “It’s a big range that we fish,” Bassi said.
+ </p>
+ <p>
+ The Polaris will trail long lines of hooks, leaving them to soak for several hours before reeling them in. The fish are stunned, bled and dressed, and put on ice in the hold. It is this fishing method that contributes to the quality of the halibut and sustainability of the fishery, as it reduces by-catch — the inadvertent taking of other <span class="annotated" data-st-annotation-ref="53071e">species</span>.
+ </p>
+ <p>
+ They negotiate to sell the fish with four or five buyers, such as Besecker, at a price that fluctuates throughout the season. This is a peak time of year for halibut, with consumers seeking out fresh fish for Easter and Mother’s Day, Besecker said. Fishermen are typically paid between $5 and $6 a pound for halibut.
+ </p>
+ <p>
+ The Alaskan halibut fishery has its troubles — as nearly all fisheries do — but has been rationalized and managed successfully, particularly over the last quarter-century. Alverson, a commissioner on the Seattle-based International Pacific Halibut Commission, which has managed catch limits for U.S. and Canadian fishermen since 1924, described it as a stable but declining resource.
+ </p>
+ <p>
+ This year, the <a href="https://iphc.int/management/fisheries" target="_blank" class="content-link external">halibut fishery</a> in the Northern Pacific and Bering Sea is <a href="https://iphc.int/data/landings-2019" target="_blank" class="content-link external">capped at 29.4 million pounds</a>, with most of that allocated to commercial fishing and smaller amounts reserved for recreational and tribal fishing, as well as by-catch of other commercial fisheries.
+ </p>
+ <div class="ad-container u-bg-dark-off-white full-width-inset mb-4 mt-4 pt-0 ad-container-single">
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+ </div>
+ </div>
+ </div>
+ <p>
+ Alverson summed up the journey from a wooden fishing boat in the Bering Sea to the fish counter of a grocery store owned by a company that has redefined modern buying and selling: “It’s Seattle old school meets Seattle new school with Amazon.”
+ </p>
+ <div class="multi-related-article-links embed-container u-sans u-border-t u-border-b u-border-light-gray mv-40 pv-20">
+ <div class="multi-related-article-links-wrapper u-dib">
+ <h3 class="related-article-label u-middle-gray u-dib u-upper u-bold font-tiny pb-10 mb-0">
+ Related
+ </h3><a class="related-article-link-label u-off-black u-upper u-bold font-tiny pb-10 u-sans u-blue-hfa:hover" href="https://www.seattletimes.com/business/amazon/">More on Amazon</a>
+ <ul class="related-article-links-list mb-0 ml-1 u-serif">
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+ <a class="related-article-headline font-list u-off-black u-blue-hfa:hover pb-10" href="https://www.seattletimes.com/business/amazon-posts-first-jobs-for-new-virginia-headquarters-says-project-is-ahead-of-schedule/">Amazon posts first jobs for new Virginia headquarters, says project is ahead of schedule</a>
+ </li>
+ <li class="list-item">
+ <a class="related-article-headline font-list u-off-black u-blue-hfa:hover pb-10" href="https://www.seattletimes.com/business/amazon/amazon-posts-3-6-billion-quarterly-profit-outrunning-expectations/">Amazon earns $3.6 billion profit, vows to shift to 1-day delivery for Prime members</a>
+ </li>
+ <li class="list-item">
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+ </li>
+ </ul>
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+ <p class="icon-text font-list u-bold u-sans u-dib mb-0">
+ More
+ </p>
+ </div>
+ </div>
+ </div>
+ <div class="extended-byline">
+ <div class="single-byline">
+ <span class="name">Benjamin Romano:</span> <span>206-652-6593</span> or <span><a href="mailto:[email protected]">[email protected]</a>;</span> <span>on Twitter: <a target="_blank" href="https://www.twitter.com/bromano">@bromano</a>.</span>
+ </div>
+ </div>
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