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diff --git a/test/test-pages/iab-1/expected.html b/test/test-pages/iab-1/expected.html index dd4faf3..c9b738d 100644 --- a/test/test-pages/iab-1/expected.html +++ b/test/test-pages/iab-1/expected.html @@ -9,7 +9,7 @@ <p>Through our pursuit of further automation and maximization of margins during the industrial age of media technology, we built advertising technology to optimize publishers’ yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty. The fast, scalable systems of targeting users with ever-heftier advertisements have slowed down the public internet and drained more than a few batteries. We were so clever and so good at it that we over-engineered the capabilities of the plumbing laid down by, well, ourselves. This steamrolled the users, depleted their devices, and tried their patience.</p> <p>The rise of ad blocking poses a threat to the internet and could potentially drive users to an enclosed platform world dominated by a few companies. We have let the fine equilibrium of content, commerce, and technology get out of balance in the open web. We had, and still do have, a responsibility to educate the business side, and in some cases to push back. We lost sight of our social and ethical responsibility to provide a safe, usable experience for anyone and everyone wanting to consume the content of their choice.</p> <p>We need to bring that back into alignment, starting right now.</p> -<p><a href="http://www.iab.com/wp-content/uploads/2015/10/getting-lean-with-digital-ad-ux.jpg"><img alt="Getting LEAN with Digital Ad UX" height="250" src="http://www.iab.com/wp-content/uploads/2015/10/getting-lean-with-digital-ad-ux-300x250.jpg" width="300"></img></a>Today, the IAB Tech Lab is launching the L.E.A.N. Ads program. Supported by the Executive Committee of the IAB Tech Lab Board, IABs around the world, and hundreds of member companies, L.E.A.N. stands for Light, Encrypted, Ad choice supported, Non-invasive ads. These are principles that will help guide the next phases of advertising technical standards for the global digital advertising supply chain.</p> +<p><a href="http://www.iab.com/wp-content/uploads/2015/10/getting-lean-with-digital-ad-ux.jpg"><img width="300" height="250" alt="Getting LEAN with Digital Ad UX" src="http://www.iab.com/wp-content/uploads/2015/10/getting-lean-with-digital-ad-ux-300x250.jpg"></a>Today, the IAB Tech Lab is launching the L.E.A.N. Ads program. Supported by the Executive Committee of the IAB Tech Lab Board, IABs around the world, and hundreds of member companies, L.E.A.N. stands for Light, Encrypted, Ad choice supported, Non-invasive ads. These are principles that will help guide the next phases of advertising technical standards for the global digital advertising supply chain.</p> <p>As with any other industry, standards should be created by non-profit standards-setting bodies, with many diverse voices providing input. We will invite all parties for public comment, and make sure consumer interest groups have the opportunity to provide input.</p> <p>L.E.A.N. Ads do not replace the current advertising standards many consumers still enjoy and engage with while consuming content on our sites across all IP enabled devices. Rather, these principles will guide an alternative set of standards that provide choice for marketers, content providers, and consumers.</p> <p>Among the many areas of concentration, we must also address frequency capping on retargeting in Ad Tech and make sure a user is targeted appropriately before, but never AFTER they make a purchase. If we are so good at reach and scale, we can be just as good, if not better, at moderation. Additionally, we must address volume of ads per page as well as continue on the path to viewability. The dependencies here are critical to an optimized user experience.</p> @@ -18,10 +18,13 @@ <p>Finally, we must do this in an increasingly fragmented market, across screens. We must do this in environments where entire sites are blocked, purposefully or not. Yes, it is disappointing that our development efforts will have to manage with multiple frameworks while we work to supply the economic engine to sustain an open internet. However, our goal is still to provide diverse content and voices to as many connected users as possible around the world.</p> <p>That is user experience.</p> -<p>IAB Tech Lab Members can join the IAB Tech Lab Ad Blocking Working Group, please email <a href="mailto:[email protected]">[email protected]</a> for more information.</p><p>Read <a href="http://www.iab.com/insights/ad-blocking/" target="_blank">more about ad blocking here</a>.</p> +<p>IAB Tech Lab Members can join the IAB Tech Lab Ad Blocking Working Group, please email <a href="mailto:[email protected]">[email protected]</a> for more information.</p> +<p>Read <a target="_blank" href="http://www.iab.com/insights/ad-blocking/">more about ad blocking here</a>.</p> </div> - </div><div id="post-author"><div> - <figure><img alt="Auto Draft 14" src="http://www.iab.com/wp-content/uploads/2015/05/auto-draft-16-150x150.jpg"></img></figure><div> + </div><div id="post-author"> + <div> + <figure><img alt="Auto Draft 14" src="http://www.iab.com/wp-content/uploads/2015/05/auto-draft-16-150x150.jpg"></figure> + <div> <h4>About the author</h4> <p><strong>Scott Cunningham</strong></p> <p>Senior Vice President of Technology and Ad Operations at IAB, and General Manager of the IAB Tech Lab</p> |